Had a very insightful conversation about the limitations on AI with a marketing copywriter.
Her comment was that actually writing marketing materials is a small part of her job.
If it was just about writing something that persuades a customer to buy a product, it would be a cakewalk.
What takes time is the stakeholder management.
It's navigating conflicting and contradictory demands of different departments.
Legal wants to say one thing. Sales something different. Legal something else entirely.
There's higher-up managers who need their egos soothed.
There's different managers with different views about what the customers want and what their needs are.
And there's a big difference in big bureaucratic organisations between writing marketing collateral, and writing something that gets signed off by everyone who needs to.
She's tried using AI for some tasks, and what that typically involves is getting multiple AI responses, and splicing them together into a cohesive whole.
Because it turns out there's a big difference in the real world between generating a statistically probable output, and having the emotional intelligence to navigate humans.