My husband got this ad on Instagram this morning. It is the VERY pot of ice cream, the VERY flavour that we bought yesterday afternoon on a whim and ate at the end of our dinner.

How can you reach this level of accuracy in targeting without actively spying on your users? It's making us freaking out right now... What could be the weak link that makes it possible to match our grocery purchases with a profile? How much data do they own?


(Also, targeted advertising is SO bad. "You bought this! Here's an ad in case you want more, regardless of any context!")

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